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Encouraging and reinforcing behavioural change - not simply providing a bike

For the first time a health, wellbeing and environmental initiative where you only pay for results!

As a sponsoring organisation you can encourage your team, or associated interest groups like local residents to get more active.
Free2Cycle offer an innovative approach that enables and encourages participants to cycle for fitness, recreation and to replace their regular commute which helps our environment in a big way.

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Making a step change is a partnership.

  • As a sponsoring organisation you only pay for miles cycled and benefit from a direct, quantifiable financial and organisational return;
  • Participants are responsible and accountable for meeting their personal mileage pledge. They use their bike and it pays for itself; if they commute by bike they earn rewards; and
  • Free2Cycle provides an innovative solution using a technology and financial model that removes upfront costs, provides a beneficial ownership and tax approach for all involved and encourages behavioural change.

How does it benefit my team?

For participants Free2Cycle provides:

  • Freedom: Cyclists choose their own pledge, bike, retailer. Cyclists own their bikes from day one by entering into a finance agreement which is paid for with pedal power. By using their bike it pays for itself; by commuting by bike and they earn rewards.
  • Substantial savings: Benchmarking indicates that people who cycle to work can expect to save approximately £150 per month (based on data from ONS, HMRC and DfT).
  • Wellbeing: Encouraging team members to get cycling, using their bikes both for commute and fitness delivers major health and wellbeing benefits.
  • Rewards: Cyclists will benefit from improved health and wellbeing, a new bike and the opportunity to make substantial savings on their commute expenditure. Free2Cycle is equally attractive to all regardless of income, and rewards cyclist’s achievements based on their commute mileage.

We are turning traditional payment methods upside down by providing people with bikes in exchange for pedal power.

How Free2Cycle differs from existing cycle schemes?

  • Unlike traditional cycle schemes there are no upfront costs. Sponsors are billed based upon the mileage achieved by the Cyclist. For the first three months the Sponsor’s contribution matches the cyclist’s pledge. Thereafter, you only pay for the mileage achieved.
  • For Cyclists: Free2Cycle is available to all, regardless of income and no salary sacrifice is required.
  • For Sponsors: there are no upfront costs, no balance sheet impacts, no salary sacrifice or payroll impact;
  • The Free2Cycle App tracks and records the Cyclist’s mileage achieved.
  • Sponsors contribute 20p plus VAT per mile. As long as the cyclist meets their mileage commitment there will be no charge to them however if the cyclist doesn't fulfil their mileage commitment, then they're responsible for the shortfall.
  • For a £360 bike the Sponsor will pay £12 plus VAT per month which is typically rewarded with a positive cost benefit ratio of around 10:1.
  • Free2Cycle tracks your Cyclists’ progress and supplies Sponsors with a carbon savings report; delivering clear reporting of CO2 reduction and substituted commute mileage and quantifying the positive impact your organisation is having on the environment