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What is Free2Cycle?

How we got here

It all started with a couple of us chatting and a desire to turn frustrations and limitations into something positive. We talked about: Our impact on the environment - a small island with a huge amount of traffic and commuters; The health of our people - obesity, diabetes, depression and heart disease, not to mention the annual coughs and colds! Our original idea was...

if we give everyone a free bike and get them cycling we can help to improve health, have a positive impact on the environment and save money for individuals and society

With this in mind we got our thinking caps on. With a bit of research, we realised that there are some great incentives out there... but we wanted more! We wanted to offer a fun, simple initiative that was attractive and could be made available to all. We wanted to get people on bikes and to encourage our friends, neighbours and co-workers to get moving and into the great outdoors.

That was it, we had our mission. Since then we have collaborated, developed and extensively researched to discover the best solution. It was a serious ride, but now we are here and very pleased to say that free2cycle is born! So, let’s all jump on our brand new free bikes and improve the health, wealth and environmental wellbeing of our Great Britain.

The Team

Eric is a big picture person, strategy and challenging paradigms is second nature, making the seemingly improbable, possible with his focus that drives results. The experience earned in management, directorship and industry leadership roles of successfully delivering strategic change in the financial services and technology sectors provides a depth and breadth of expertise that delivers results. Strong business, communication, technical and financial skills roundoff his dynamic leadership approach. Eric holds an MBA with additional qualifications in Marketing, Business Management and Assurance.

James is a passionate amateur road cyclist and mountain biker who has completed many events. Beyond cycling, James manages his personal investment portfolio following the sale of his share in a successful prestige and sports car dealership, which he had established in 1996. James was invited to join Free2Cycle because of his enthusiasm and knowledge of cycling and to share his financial and managerial expertise gained from over 20 years of running successful businesses.

Brett ispassionate about using technology to improve people's lives, society and ourenvironment. Brett brings a wealth of experience, acumen and skills tofree2cycle. During his 12 years as CEO of Dimension Data he led its quadruplingto a $8 billion business. Brett is a Chartered Accountant and holds a BCom. andBAcc degrees

Alex joined the world of professional cycling after completing his A levels. Having been invited to join the under 23 GB Cycling team, he achieved 7th in the World Championships. He went on to win the European Championships and obtain a Silver in the Commonwealth Games in 2010. Alex has endured highs and lows, which have included great successes and bitter disappointments. From breaking a world record and winning gold at the Commonwealth Games to crashing out of the Tour de France and not achieving Olympic selection due to injury, these experiences have helped shape his character. Alex races in a sport renowned for serious injury despite his severe haemophilia condition. His courage and positive attitude act as an inspiration to young people around the world through his charity, Little Bleeders.

Anthony was born in London and apart from 5 years in Manchester has lived all his life in west and then north London. Throughout his career Anthony has focused on improvement and making life better both for individuals and for organisations. His involvement in many different business operations both in the UK and Overseas has convinced him that everyone has something to offer and that by working together great things can be achieved. Anthony has a degree in mechanical engineering and started his career as a plant and machinery engineer with British Rail, being involved in pretty much everything except trains! He left British Rail to do an MBA at Manchester Business School and then moved into insurance where he held a variety of increasingly senior roles across three different organisations. His responsibilities have included group strategy, financial planning and analysis, resource planning, project management, client relationships and management of data, analytics and reporting both in the UK and worldwide. Anthony is skilled at change management and process improvement with a focus on Lean techniques and is an accredited lean practitioner.