About us

Can cycling change the world? We believe it can certainly make a positive impact. 

We make commuting by bike easier and get people riding for fitness and fun.  

Cyclists already know about the benefits of being on a bike - we want everyone to enjoy the ride. 

There are lots of upsides to bike riding - as well as fresh air and the impact of getting active it helps reduce pollution, enhancing our environment. Oh, and it saves you time and money too.

free2cycle has been designed with everybody in mind. The aim is to encourage people who are not yet cycling to have a go, as well as motivating those already riding to do a few more miles. 

We reward all riders with a shiny, new bike of their choice and then do all we can to keep them pedalling.  

We wanted to create something that not only made cycling easily accessible to everyone but also motivated them keep pedalling.

Be part of the free2cycle movement!



At free2cycle we’re committed to improving health, wellbeing and our environment. We aim to be a force for good and are teaming up with like-minded organisations.

We want to work with more free2cycle partners, inspiring and exciting their people to get involved. Together we can be at the forefront of widespread change that will make real a difference to the world we live in.

Learn a little more about the people behind free2cycle


Eric G Craig

Chief Executive Officer

Eric brings the experience of strategic change in the financial services and technology sectors to improving health, wellbeing and our environment. Eric holds an MBA as well as qualifications in Marketing, Business Management and Assurance.


Brett Dawson


Brett is passionate about using technology to improve people's lives, society and ourenvironment. Brett brings a wealth of experience, acumen and skills tofree2cycle. During his 12 years as CEO of Dimension Data he led its quadruplingto a $8 billion business. Brett is a Chartered Accountant and holds a BCom. andBAcc degrees


Alex Dowsett


Alex joined the world of professional cycling after completing his A levels. Having been invited to join the under 23 GB Cycling team, he achieved 7th in the World Championships. He went on to win the European Championships and obtain a Silver in the Commonwealth Games in 2010. Alex has endured highs and lows, which have included great successes and bitter disappointments. From breaking a world record and winning gold at the Commonwealth Games to crashing out of the Tour de France and not achieving Olympic selection due to injury, these experiences have helped shape his character. Alex races in a sport renowned for serious injury despite his severe haemophilia condition. His courage and positive attitude act as an inspiration to young people around the world through his charity, Little Bleeders.


Anthony Frankal

Operations and Financial Director

Anthony was born in London and apart from 5 years in Manchester has lived all his life in west and then north London. Throughout his career Anthony has focused on improvement and making life better both for individuals and for organisations. His involvement in many different business operations both in the UK and Overseas has convinced him that everyone has something to offer and that by working together great things can be achieved. Anthony has a degree in mechanical engineering and started his career as a plant and machinery engineer with British Rail, being involved in pretty much everything except trains! He left British Rail to do an MBA at Manchester Business School and then moved into insurance where he held a variety of increasingly senior roles across three different organisations. His responsibilities have included group strategy, financial planning and analysis, resource planning, project management, client relationships and management of data, analytics and reporting both in the UK and worldwide. Anthony is skilled at change management and process improvement with a focus on Lean techniques and is an accredited lean practitioner.